About Us



Listing of South Asian and Indian events in NYC area. Not just established artists and art forms, but also fresh faces and ideas inspired by South Asian and India sensibilities. Be it an acclaimed or upcoming play, a melodious Sufi musical evening, a Bollywood dance party, a South Asian film festival, an exotic museum exhibition, or a scholarly talk – MasalaHQ will keep you updated on it all.  Hope you find something you enjoy and support South Asian and Indian arts in the city!  Please sign up if you want to stay updated on our staff’s weekly Masala Picks.


Ajit Agrawal: Father, Technologist, management consultant and now economist by profession, with great enthusiasm for both mainstream and fringe South Asian arts. Excited to take MasalaHQ from an idea to reality.

Hemen Sampat: Technologist and researcher by profession. MasalaHQ is dependent on his expertise and advice for everything technical and more.

Ruchika Anand: Accidental resident of NYC, who is now addicted to it. She rolled up her sleeves to provide marketing and user experience finesse.

Uma Madapur: Involved with SAMAA and Arts Horizons. Management consultant and program manager by profession, she keeps us all grounded!

Special thanks to Arati Nath of SixthSense Communications for designing the logo.